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Designing Digital CX for Parallel imported EV Owners
Challenge
As the product expanded, Northframe’s website became inconsistent and difficult to maintain. Navigation lacked clarity, and content updates were slow and reactive.
Startegy
Tourists with physical disabilities face a lack of reliable and consistent accessibility information, making travel planning stressful and limiting equal access to experiences despite existing destinations being available.
Solution
A personalized app concept where users define accessibility requirements and receive tailored recommendations, navigation support, and structured information about attractions, routes, and facilities.
Result
A personalized app concept where users define accessibility requirements and receive tailored recommendations, navigation support, and structured information about attractions, routes, and facilities.
Key Takeaways
Accessibility is primarily an information problem, not a destination problem.
Personalization based on real constraints improves usability and confidence.
Structured, trustworthy data reduces cognitive load in planning and navigation.
Inclusive design should preserve dignity and equal access to experiences.
Digital solutions can significantly improve independence in travel for mobility-impaired users.
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