EDC

EDC

INDUSTRY:

Real Estate & PropTech

Real Estate & PropTech

CLIENT:

EDC

EDC

YEAR:

2025

2025

EXPERIENCE:

Experience Design, UX, CRO, Digital Strategy

Experience Design, UX, CRO, Digital Strategy

Designing Digital CX for Parallel imported EV Owners

Challenge

As the product expanded, Northframe’s website became inconsistent and difficult to maintain. Navigation lacked clarity, and content updates were slow and reactive.

Startegy

Create a streamlined digital experience to transform complex property data into clear, actionable insights for users while supporting lead generation and engagement for EDC.

Solution

A Next.js-based web app that allows users to quickly input property details and receive value estimates alongside relevant buyer insights through a simple, intuitive interface.


Result

A Next.js-based web app that allows users to quickly input property details and receive value estimates alongside relevant buyer insights through a simple, intuitive interface.


Key Takeaways

Simplicity is critical when presenting complex data.

  • Fast, intuitive flows improve user engagement.

  • Clear hierarchy supports better decision-making.

  • Balancing user value with business goals drives conversions.

  • Scalable design enables future data integration and growth.